How has the Facial recognition tsunami begun to shake our application and privacy policy paradigms? This article talks about the Facial recognition wave. It pulls in valuable information from the workshop held in December of 2011 by the Federal Trade Commission (FTC). In addition to consumer advocacy and policy groups, there were a host of technology experts and vendors such as Face.com and Google. Links to the transcripts and recordings of the public workshop which contain more detailed information, are posted on iBiometrics’ blog roll links. This article discusses the changes in the technology, the wide variety of applications utilizing the technology, the importance of privacy policy and the direction of the technology.
Technology
At the workshop, Dr. Gross, a postdoctoral fellow at Carnegie Mellon University, talked about the challenges of facial recognition and the amazing strides it has made. The automated technology started in 1973 using data from 20 research subjects. Today, we now have a comparatively enormous amounts of facial data where Face.com alone purports to have indexed 13 billion facial images which incorporate a wide variety of poses. If we use our basic biometrics model, we note that facial recognition uses the same fundamental architecture for identification and verification purposes. Specifically, for face biometrics, there are 4 steps which are face detection, normalization, feature extraction and matching. Detection finds faces in an image; normalization filters out extraneous information; feature extraction uses the features of the face such as distance between eyes, contour of lips, etc. and creates a mathematical model. The final matching step matches with the features of faces either from a gallery of images of many people or one ‘claimed’ user’s portfolio of images
Another speaker at the workshop was Dr. Jonathan Philips, a leading technologist at NIST. He has performed research in the area of facial biometrics since 1993 where he started the Face Recognition Technology (FERET) program. So again, if we use our basic biometrics information covered in previous sessions, we recall that false acceptance and false rejection rates are measurements of error rates and biometrics accuracy. In 1993, Dr. Philips experiments yielded false reject rates at 79%. In 2002 the false rejection rates were 20% and now he sees rates of .003. Clearly this is a phenomenal change over the past 10 years. His work was performed using mug shots with similar quality images and he now incorporating issues of quality image into his research.
Applications
Applications include traditional applications for law enforcement, criminal detection/management from video tapes at retail stores or financial offices, border control and military. In the enterprise, local PC access is a secure and convenient way to logon to your PC with products like BioTrust replacing win login. Here you see some people love it while others have difficulty with positioning and lighting. A good feature of this product is that it lets you securely add to your enrollment portfolio overtime incorporating different conditions into your facial recognition model. This is critical for folks on the go and adds to the overall convenience factor of using facial recognition without having to enter your password.
The big application uses that are everywhere today are the Social media applications where naturally Google and Facebook are big players. Here you see a distinction between facial detection and recognition applications where classification techniques to identify gender and age are valuable to the advertising business model of the internet. The digital billboard application that changes ads that are relevant to the viewer incorporate this capability as well.
The biggest use of facial recognition in social media today is photo tagging which is popular for locating friends. However, when the technology was showcased last summer, you heard the word ‘creepy’ being used by people in the media reaction. Concerns were expressed surrounding the use of facial recognition with other technologies, such as location, that could let you potentially connect a name with the face of a stranger walking on the street next to you, as one example.
The ease of integration of facial technology with your applications represents a paradigm shift. Face.com, as one example, has APIs that your application can integrate. It is now possible for applications other than Google and Facebook to utilize the technology. For example, there are fun applications that change an individual’s face and one that finds a biometrically similar mate as part of a dating site.
Policy
It is undeniable that there is some need for privacy guidelines once you get into the ‘creepy’ territory and near crossing the line between acceptable and unacceptable use. Parties agreed at the conference that privacy regulations were needed given the capability of the technology and the scope of its use. Vendors like face.com who offer APIs and use best practices today based on industry ethics are in favor of a privacy framework that they can support and plug into.
Technology Direction for Facial Recognition
Dr. Gross of CMU talked about today’s impact of more image data for research purposes being available. He now sees potential in moving towards 3-D modeling to overcome the challenges associated with input images of faces in a wide variety of poses. Dr. Philips of NIST echoed the benefits of more research data and talked about the improvements in handling image quality and variability. I think that biometric fusion where facial recognition is combined with other biometrics such as voice is another direction that shows promise. For example, face and voice biometrics are often cited as having potential at a sophisticated ATM that replaces a teller.
One thing is for sure, facial recognition is here. Privacy policy is needed to draw acceptable use guidelines today and into the future as the technology continues to capture innovation and be part of our social applications.
Author: Valene Skerpac (http://www.ibiometrics.com/Management_Skerpac.html)
Copyright protected 2012
